How many times have we been talking to someone, and they sign up, and we get all excited... 

and we wait....  

and we wait....  

and we wait...  

and then we wait some more for them to show any true interest in this business…

and then we keep waiting until we get discouraged? 

What went wrong? How did we blow it? We spent all that time to recruit them and they don't do SQUAT! What happened?  

KILLER Secret:  

Sometimes we are more interested in recruiting someone than actually qualifying them to see if they really have a chance of success...Sound familiar?  

KILLER Secret: 

You cannot PUSH a ROPE. "That dog ain't gonna hunt" as we say here in Kentucky...some dogs simply never get off the porch! 

So what do you do? How can you at least maximize your odds for finding the people who will be "More Likely" to be serious about this business than not?  Good Question!

I had the honor of being in the Financial Services industry before I discovered network marketing, and was blessed with being the only person in the history of the agency (92 years) to ever win a fast start award that the company had.  I worked hard, and long hours, but was shown an amazing secret to defining the right prospects that made a HUGE difference in my success.

A multi-million dollar earner in investments gave me what we call the "7 Star Formula" that defined who was more likely to do business with you than not, and I stuck to it and it worked!

I brought it into the MLM business with me and lo’ and behold it worked great! And I have also seen it in other places in the industry, so I know it has gotten some play in the marketplace. I cannot remember who authored it, but it's HOT! 

Here it is, the "7 Star Formula" for the 7 key Traits for the best Potential Prospects..... 

There are 7 things you look for in a prospect that can tell you a lot of how this person will work this business.

KILLER Secret:  

There is NO surefire formula for this, as the secret to success in this business lies within the HEART, but it will help save you a lot of time that you might have wasted with the "Not Likely" people.

When you are recruiting folks look for these 7 things...and each one is worth 1 star:  

1. 25 years or older

2. Married

3. Has a child  

4. Has a full-time job

5. Has a bank account  

6. Owns a home

7. Can afford to invest a little money in their business

Why these 7 things? Because they show 3 things:  

1. Solidity in their life  

2. Obligation to the future  

3. Strong Reasons to do better in Life  

KILLER Secret:  

You are looking for the 5's, 6's, and 7's. If they are a 2 or a 3, well, that is your call, as there are broke people who have come into this industry and done amazing thing, but they are the exception...odds are they won't do a whole lot.

If someone is 25 or older, it has been proven that they have taken MLM more seriously as a future. Yes, I know there are exceptions, and the Gen X folks are doing this business, but they are around 25 and up anyway.

If they are married, have kids, are working, own a home, and have a bank account, it shows they are MATURE enough (CLUE!) to do this business and RESPONSIBLE (CLUE!)  

Rate each prospect you have with this formula and work first with the ones who are 5-6-7 on the scale, and then call the others because you should call all the folks you know. But there are potential STARS in there and you now know how to define the "More Likely" to be serious about this business, and who will be "Less likely" as well.

KILLER Secret:  

Your names you have on your list is your inventory, and you build your equity in your group with those names...make sure you choose the inventory "More Likely" to build equity, not end up empty.

blessings...  
 

Doug Firebaugh is a trainer, author, radio talk show host, speaker and the Chairman/CEO of PassionFire International. He spent 11 years in the network marketing industry full-time building a National and International Business that spanned the globe. Before that he was an award winning financial counselor.